Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love."

Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.

https://www.hbs.edu/faculty/Pages/item.aspx?num=41121

https://www.alltagsforschung.de/der-ikea-effekt-warum-eigene-ideen-heikel-sind/

Research
Teaching
Industry Cooperations
News
Team
Open Positions
Contact

📑

Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love."

Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.

https://www.hbs.edu/faculty/Pages/item.aspx?num=41121

https://www.alltagsforschung.de/der-ikea-effekt-warum-eigene-ideen-heikel-sind/