The "Chair for Strategy and Organization" is dedicated to excellence in research on contemporary strategic and organizational challenges. Our primary research areas are

• Prediction of startup success
• Artificial Intelligence, Blockchain Technology and Digital Transformation
• Diversity, Equality, and Inclusion

Focusing on these areas, we provide cutting-edge, high-impact research and aim to generate evidence-based insights into these topics. Working mainly with quantitative-empirical methods, we publish the results of our research in leading scientific journals and regularly present them at international conferences.

Our Research Areas:

Prediction of Startup Success

• Predictive Analytics for Startups
• Co-founder Matching and Relationship Dynamics
• Conflict Resolution in Co-founder Teams
• Composition of New Venture Teams based on demographic and psychological characteristics

Team (alphabetical order): Jennifer Ettner, Malin Fiedler, Felix Kuhn, Riccarda Joas, Nathalie Schenk, Prof. Dr. Theresa Treffers, Prof. Dr. Isabell Welpe, Christian Wimmer

Digital Transformation, Artifical Intelligence, and Blockchain Technology

• Transformation of work and leadership through Artificial intelligence
• Impact of Artificial Intelligence on organizations and business models
• Impact of Web3 on organizations and business models
• Adoption and Implementation of Blockchain Technology
• Decentralized Autonomous Organizations (DAO)
• Digital Transformation Strategies
• Digital Leadership

Team (alphabetical order): Lukas Beckenbauer, Andrea Capogrosso, Benedikt Eikmanns, Patricia Hornstein, Nicolas Leyh, Prof. Dr. Theresa Treffers, Prof. Dr. Isabell Welpe, Christian Wimmer, Joe Yu, Christian Ziegler, Sara Kappelhoff, Svea Feldmann

Diversity, Equality, Inclusion (DEI)

• Equality, Equity and Belonging
• DEI in science
• Diversity & Women in Leadership
• DEI in Entrepreneurship
• DEI in Tech
• Talent Management

Team (alphabetical order): Nadja Born, Prof. Dr. Theresa Treffers, Prof. Dr. Isabell Welpe

Our Current Projects

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ChemDelta Bavaria: Markteinführungsstrategie eines H2-Reallabors

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Einfluss von KI auf die Softwareentwicklung

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KI in Kundeninteraktionen

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KUSTOMA

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Leading Sustainability

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Master thesis projects

MunichNFT

PlayMINT

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Predicting Venture Success

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Private Capital in Blockchain Conference 2022

Return on Purpose

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Smart Office - Gamification of the workplace

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Studie zur Vorhersage von Start-up Erfolg

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W:Science

☑️Completed Projects

Research insights from our students

Learn more about the awesome findings from our students!

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Student insights

Completed Projects

Conferences

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