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Research interests
- Entrepreneurship: Success factors of startups (e.g., time to venture, human, social, and intellectual capital)
- Gender diversity: Differences of female and male-led startups
- GenAI: LLMs as a productivity-enhancing tool (esp. in medicine)
Publications:
- Lemanczyk, P., Tretow, I., Treffers, T., Füller, J., Wangenheim, F., Welpe, I.M. (2025). Entrepreneurial Impact of Academic Institutions 2025 – DACH-Ranking: Munich Impact Study. Chair for Strategy and Organization (TUM). https://www.entrepreneurshipranking.com
- Buchwald, L.S., Tretow, I. (2023). Climate Scenarios in Banks - A Case Study. Frankfurt School Research Report. https://www.fs-unep-centre.org/wp-content/uploads/2023/10/Buchwald-and-Tretow-2023-Climate-scenarios-in-banks-a-case-study-research-report.pdf
Conference presentations:
- Tretow, I., (2025). Founding fast or founding slow? The role of time to venture creation for venture success. Conference presentation at EURAM 2025.
Working paper:
- Tretow, I., Schwebel, M., Feuerriegel, S., Treffers, T., Welpe, I.M. The Effect of LLM Assistance on Diagnostic Accuracy: A Meta-Analysis. Working paper
Educational background:
Bachelor in Business Administration and Master of Finance from Frankfurt School of Finance & Management, with exchange semesters at Bond University (Australia) and NOVA SBE (Portugal)
Work experience:
- Senior Consultant at McKinsey
- Combined study program at KfW
Email: isabel(dot)tretow(at)tum(dot)de
Hobbies: Playing Tennis, swimming, baking