Framework 1: Get exposed to better problems 🤸🏼
Put yourself in a position to viscerally feel problems that matter to other people at scale. Most college students focus on their own problems - e.g. the get pizza in 10 minutes problem. How about a job in e.g. aviation to find new problems?
Framework 2: When they go high, you go boring 🥱
Pick something that’s so boring (but hard/big) that other people just won’t do it. Something that's neither flashy nor sexy to tell others about.
Framework 3: Search for founder market fit 🐉
Given skills, expertise, & relationships—where do you have an unfair advantage to build a business?
What's the product that you're born to build, the company that if you didn't build, no one else would (or not in the same way?)
Framework 4: Leverage enabling technologies 🥋
What new technology decreases friction somewhere else? What's now abundant & scarce? - Snap wouldn't have been possible w/o smartphone cameras - Youtube wouldn't have been without broadband - Wearables wouldn't have been without airpods
Framework 5: Desire 🏝️
"Take a human desire, preferably one that has been around for a really long time...Identify that desire and use modern technology to take out steps." - Ev Williams
Framework 6: Unlock new supply 🛒
... using a fixed physical asset or new digital asset
- FB unlocked new supply of content
- Airbnb unlocked new supply of residence
- Uber unlocked new supply of taxis