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Structure of a pitch deck

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Every great story (including your pitch) has three components:

  • The beginning describes the big idea that represents a better future
  • The middle describes a sequence of tension (the problem waiting to be solved)
  • The ending describes the hero’s journey
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“What entrepreneurs who tell stories well succeed at is they realize they’re not the hero in the story; the audience of their message is the hero of the story. What they’re doing is helping that person go on a hero’s journey to co-create a better future.” – Mike Maples

How does this relate to your pitch deck?

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https://de.slideshare.net/PitchDeckCoach/sequoia-capital-pitchdecktemplate

© Chair for Strategy and Organization, Technical University of Munich

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