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© Chair for Strategy and Organization, Technical University of Munich

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Don’t chase unicorns - build a factory

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Spend your time studying unicorns and you'll end up working for somebody else.

Spend your time looking for opportunity and you'll make something of yourself.

Go make $1000. Don't try to change the world.

Build a sustainable business that can help YOU accomplish your goals.

Think of “a factory of business ideas”, not “the one right idea” 👨🏻‍🏭

Don’t start with a big idea - implement your best current ideas with current starting capital and bigger ideas will come. How can you launch your own idea factory? Here are some methods:

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Add 100$

Dedicated one hour to come up with ideas on how to earn an extra 100$. Choose one and commit.

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Quantity = quality

Ideas get better the more your produce - just like for compositions.

Edison had 2000 patents and Picasso over 20.000 paintings - only very few of them are now in galleries.

Several questions are better than one - write down 10 different versions of the question you want to answer. Also always ask why at least 5 times.

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Set up an idea quote

When ideating on a topic, decide to come up with at least 100 ideas. You’re forced to go beyond cliches and experience - the first quick 70-80 ideas need to be out of your mind so you can come up with the fun stuff.

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Learn, copy, modify

There is no such thing as an original idea - > all ideas are modifications or combinations of old ideas. Make random combinations between thoughts, experiences & businesses

Combine to random objects (car + soap) and create business ideas.

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“We’ve always been shameless about stealing great ideas” - Steve Jobs
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Think and rest in iterations, if nothing happens right away. Trust your unconsciousness to do the heavy lifting and switch between several problems whenever you get stuck.