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Gucci

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METAVERSE & NFT | GUCCI® VAULT US

Free-dimensional and forever in flux, just like Vault, Gucci Town on Roblox is a place to discover more about the House and its heritage alongside the kaleidoscopic vision of Alessandro Michele, as well as to express one's own individuality and connect with like-minded individuals from all over the world.

vault.gucci.com

METAVERSE & NFT | GUCCI® VAULT US
Gucci appointed a head of metaverse. Should luxury follow suit? | Marketing | Campaign Asia

Only 10 years ago, the roles of 'head of metaverse' or 'chief metaverse officer' were inconceivable. Now, they have permeated the boardrooms of major luxury companies across the globe. As Web3 continues on its unprecedented - and somewhat still untested - trajectory, conversations once had in hushed tones are now openly on the lips of top luxury fashion and lifestyle magnates.

www.campaignasia.com

Gucci appointed a head of metaverse. Should luxury follow suit? | Marketing | Campaign Asia

© Chair for Strategy and Organization, Technical University of Munich

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