NIKELAND on RobloxTake Your Shot This is your call to ball. Take your game to new heights in the Dunking Contest, or hit the court and go head-to-head with friends. NIKELAND's latest update also brings you new teams to join and gear to unlock.www.nike.comabout.nike.comabout.nike.comNike Taps LeBron James for Its Latest NIKELAND Roblox InitiativeTechnology continues to shape the way we live each and every single day and one component of this realm that continues to drive conversation is the metaverse. In an effort to stay relevant to this part of the culture, sportswear brands have wasted no time to participate, one being which announced its all-new NIKELAND 3D space on Roblox last Fall.hypebeast.com21m people have now visited Nike's Roblox store. Here's how to do metaverse commerce rightSportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum's Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its success. Nikeland was one of the first proof of concepts for mainstream metaverse commerce.www.thedrum.com
