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Gen(AI) Strategy, Ecosystems, and Agency

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🚀Ongoing work

  • Enterprise adoption strategies for (Gen)AI architectures
  • Agentic AI and RAG in start-up ecosystem
  • The effect of GenAI on personal agency

🧠 Topics of Interest

  • Strategic Sourcing of GenAI Capabilities: Analyze how large firms balance internal builds, off-the-shelf solution and partnerships to maximize ROI
  • Scaling GenAI from Experiment to Capability: Study scaling barriers and enablers across departments
  • Business Models in the Agentic AI Wave: Investigate how different start ups commercialize agentic AI
  • (Gen)AI and Knowledge Worker Agency: Analyze whether human–AI collaboration increases or diminishes perceived ownership

Next Project →

© Chair for Strategy and Organization, Technical University of Munich

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