Project Study @ TUM – innovation2activation GmbH & Chair for Strategy and Organization
Summary
🎯 Are you passionate about shaping the future of consulting through AI? This project gives you the opportunity to work at the intersection of AI, business strategy, and product development. You’ll contribute to building, testing, marketing, or automating AI-driven consulting tools – hands-on, impactful, and future-focused.
📝 Project types: IDP / Project Study
👥 2 - 4 students
💡 Tracks: Development, Automation & Analytics, Marketing, Innovation
📍 Hybrid: Munich & Remote
🕒 Preferred: 6 months (10h/week) · Optional: 3 months (20h/week) | Start: TBD
Tracks
🔧 Development
Goal: Improve performance of existing AI systems & develop new MVPs
Sample Tasks:
- Evaluate AI outputs and improve systems
- Develop and test new prototypes
- Experiment with LLMs and prompt engineering
You bring:
- Python proficiency
- Interest in AI/LLMs
- English skills
🤖 Automation & Analytics
Goal: Automate processes & analytics
Sample Tasks:
- Identify automation opportunities (e.g., AI-powered reporting)
- Build dashboards and analytics workflows
- Support consulting projects with data analysis
You bring:
- Python, Excel, PowerPoint
- Interest in automation & dashboards
- English skills
📣 Marketing
Goal: Position AI products for the German market
Sample Tasks:
- Conduct market research and competitive analysis
- Develop go-to-market strategies
- Sales support
You bring:
- Interest in marketing and business development
- Optional: Wix/Canva skills
- German & English
🚀 Innovation
Goal: Explore and validate new AI use cases
Sample Tasks:
- Generate and test new AI ideas
- Guide development of an MVP
- Validate use cases within projects
You bring:
- Creativity and prototyping skills
- Passion for innovation
- German & English
Learning Outcomes
- Gain hands-on experience in AI development, automation, or consulting
- Learn to work with real-world business use cases
- Develop project management and independent working skills
- Get familiar with agile workflows and MVP approaches
Support & Resources
- Full access to required tools and documentation
- Mentorship from experienced AI and business professionals (from Germany & South Africa)
- Opportunity to continue as a working student after the project study
Supervision
🤝 Dominik Wieland (Co-Founder innovation2activation & i2a>services)
👨🏫 Nicolas Leyh (Chair for Strategy and Organization @ TUM)
Application Process
📝 Required Materials:
- CV
- Short motivation letter (max. 1 page) including:
- Why are you interested in this project?
- What skills do you bring?
- Which focus track(s) are you most interested in?
- Where have you already used AI in your work or studies?
What excites you about AI-driven consulting, and how does this project align with your personal and academic goals?
Briefly describe your relevant technical, analytical, or creative skills (e.g., Python, data visualisation, frontend development, prototyping, etc.).
Please indicate your 1st and 2nd choice:Development · Automation & Analytics · Marketing · Innovation
Describe the two examples you like most.
📬 Send your application to: dominik.wieland@innovation2activation.com
(CC: nicolas.leyh@tum.de)