Project Study - KPI Concept for Leadership Development Trainings at BMW

📌 Key facts

• 📌 Key facts
• 💡 Background
• 🦾Who We Are
• 🎯 Goals
• 🎓 Project Team Profile
• 📄 Deliverables
• 📝 How to Apply

💡 Background

• The last two years, the BMW leadership development program has been redesigned.
• We used research, as well as BMW specific requirements, to create a state-of-the-art leadership development program
• The trainings focus on the development of certain skills, that were identified in extensive research
• These trainings are delivered through a mix of classroom sessions, workshops, coaching, and on-the-job learning
• As part of a larger initiative to redesign and modernize its leadership development program, BMW is now looking to develop a comprehensive measurement and KPI framework

🦾Who We Are

BMW is a renowned German multinational corporation that produces luxury vehicles and motorcycles. As one of the leading automotive manufacturers in the world, BMW is known for its commitment to innovation, engineering excellence, and delivering an exceptional driving experience. The leadership development department at the BMW Group is responsible for the conception of the trainings, the delivery of the trainings and the strategy of leadership development at the BMW Group. This project study is initiated by the strategy team within BMW's leadership development department. This team is responsible for overseeing the strategic direction and implementation of the company's leadership development programs.

The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organisations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams.. We are always early in noticing trends, technologies, strategies, and organisations that shape the future, which has its ups and downs.

🎯 Goals

• Identify the different KPIs that make sense in the learning concept at BMW
• There is a wealth of existing research on measuring the effectiveness of leadership development programs, but BMW wants to ensure that it is incorporating the newest research and best practices in this area
• The goal is to establish clear, measurable KPIs that can provide data-driven insights to continuously improve the training curriculum and delivery methods
• BMW wants to be able to demonstrate the tangible business impact of its leadership development program and justify the investment, as well as identify high-potential leaders and enable targeted development interventionsGoals of the KPI Concept
• Ensure the measurement and KPI framework aligns with BMW's systems and data privacy requirements as a large corporation

🎓 Project Team Profile

• Group of 2-3 students
• Interest in leadership topics
• Ability to adapt research results to the real-life corporate world
• Innovative thinking
• Work independently
• Proficiency in English and German preferred

📄 Deliverables

• Slide Deck and presentation of the results
• Documentation as Word document

📝 How to Apply

Please send your CVs and some sentences about your motivation to Maiko.sket@bmwgroup.com and theresa.treffers@tum.de.

We’re looking forward to hearing from you!