Opportunity to Work with Bits and Pretzels Conference

📌 Key facts

Mission:

Explore the opportunities and benefits of working with the Bits and Pretzels Conference to drive innovation, collaboration, and growth in the business community. The Bits and Pretzels Conference stands as a renowned gathering of visionaries, thought leaders, entrepreneurs, and industry experts who are driving change and shaping the future of business. This influential conference offers a powerful platform for meaningful connections, insightful discussions, and transformative ideas. By immersing ourselves in the Bits and Pretzels community, we can tap into a wealth of knowledge, expertise, and inspiration that will enable us to stay ahead of the curve and navigate the complexities of the business world.

• When: Start anytime. Applications are open!
• How to apply: Send us an e-mail (at the end of this page) with your CV, a grade report, a short motivation and your suggested approach (proposed plan and questions, potential data, and methods, possible outcomes with a tentative outline).

Contents

• 💡 Background
• 🦾Who We Are
• 🎯 Goals
• 🧠 Topics of Interest
• 🎓 Profile
• 📚 Further Reading
• 📄 Requirements to any Work
• 📬 How to Apply

💡 Background

In the dynamic landscape of the business world, the Bits and Pretzels Conference has emerged as a leading platform for networking, learning, and fostering entrepreneurship. As a prominent conference bringing together visionary thinkers, influential leaders, and aspiring entrepreneurs, Bits and Pretzels offers a unique opportunity to engage with industry experts, gain valuable insights, and create meaningful connections. By participating in this conference, individuals and organizations can unlock new pathways to success and contribute to the growth and innovation of the business community.

🦾Who We Are

Bits and Pretzels is an influential conference that serves as a platform for innovation, networking, and knowledge exchange within the business community. This renowned event brings together visionaries, thought leaders, entrepreneurs, and industry experts from various sectors. It offers a unique opportunity to explore emerging trends, disruptive technologies, and innovative strategies that are shaping the future of business

This thesis will be co-supervised Isabell Welpe and Bernd Storm.

🎯 Goals

1. Analyze the impact of previous Bits and Pretzels conferences on participants, including the value derived, knowledge gained, and networking opportunities created.
2. Identify areas of improvement for future Bits and Pretzels conferences based on participant feedback and industry trends.
3. Evaluate the effectiveness of various conference formats, such as panel discussions, workshops, and keynote speeches, in delivering valuable insights and engaging participants.
4. Investigate strategies for expanding the reach and global presence of the Bits and Pretzels conference to attract a diverse range of participants and foster international collaboration.
5. Explore innovative technologies and digital solutions that can enhance the conference experience, such as virtual reality, interactive platforms, and networking tools.
6. Assess the potential benefits of incorporating specialized tracks or industry-specific sessions within the conference program to cater to the specific needs and interests of participants.
7. Examine the role of Bits and Pretzels in fostering entrepreneurship and supporting the growth of startups, and identify ways to further enhance these initiatives.
8. Investigate partnerships and collaborations with other influential conferences, organizations, or institutions to amplify the impact and reach of Bits and Pretzels globally.
9. Explore strategies for measuring the long-term impact and outcomes of the conference on participants, such as career advancements, business growth, and knowledge transfer.
10. Investigate innovative marketing and branding strategies to increase the visibility and recognition of Bits and Pretzels within the business community and attract high-profile speakers and attendees.

🧠 Topics of Interest

1. Impact of Bits and Pretzels conferences on participants: Explore the value derived, knowledge gained, and networking opportunities created for participants of previous conferences.
2. Enhancing the conference experience through technology: Investigate innovative technologies and digital solutions that can enhance the conference experience, such as virtual reality, interactive platforms, and networking tools.
3. Expanding the reach and global presence of Bits and Pretzels: Identify strategies for attracting a diverse range of participants and fostering international collaboration, including exploring partnerships and collaborations with other influential conferences, organizations, or institutions.
4. Entrepreneurship and startup support: Examine the role of Bits and Pretzels in fostering entrepreneurship and supporting the growth of startups, and identify ways to further enhance these initiatives within the conference framework.
5. Measuring the long-term impact and outcomes of the conference: Develop methodologies and metrics to measure the long-term impact of Bits and Pretzels on participants, such as career advancements, business growth, and knowledge transfer.

🎓 Profile

• Proficiency in conducting interviews
• Enrolled in a Bachelor’s or Master's program related to Business Administration/Management/Consulting
• Fluent in English (additional proficiency in German is a plus)
• Reliable, self-driven, and motivated
• Demonstrated interest in technology and innovation conferences
• Passion for learning and conducting impactful research

📚 Further Reading

1. Hanus, B. (2015). Conference report: Technology, management and markets in the light of disruptive innovations. Technological Forecasting and Social Change.
2. Sugimoto, C. R., Work, S., Larivière, V., & Haustein, S. (2017). Scholarly use of social media and altmetrics: A review of the literature. Journal of the Association for Information Science and Technology.
3. Veletsianos, G., & Kimmons, R. (2016). Scholars in an increasingly open and digital world: How do education professors and students use Twitter? The Internet and Higher Education.
4. Hansen, D., Shneiderman, B., & Smith, M. A. (2011). Analyzing social media networks with NodeXL: Insights from a connected world. Morgan Kaufmann.
5. Weller, M., & Puschmann, C. (2011). Twitter for learning: The past, present and future. In Academic and Business Research Institute Conference, Orlando.
6. Khoo, C. S. (2010). Emerging trends and challenges in information technology management. World Scientific.
7. Crossan, M. M., & Apaydin, M. (2010). A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature. Journal of Management Studies, 47(6), 1154-1191. This systematic review discusses the multifaceted nature of organizational innovation.
8. Damanpour, F., & Aravind, D. (2012). Managerial innovation: Conceptions, processes and antecedents. Management and Organization Review, 8(2), 423-454. This paper provides an overview of managerial innovation, a key element in organizational development.
9. West, M. A., & Farr, J. L. (1990). Innovation and creativity at work: Psychological and organizational strategies. John Wiley & Sons. This book gives insights into the psychological and organizational strategies behind innovation and creativity at work.
10. Hargadon, A. B. (2003). How breakthroughs happen: The surprising truth about how companies innovate. Harvard Business Press. This book explores how innovation occurs in organizations, which might be useful to understand the broader context of organizational development.
11. Adler, P. S., Heckscher, C., & Prusak, L. (2011). Building a collaborative enterprise. Harvard Business Review, 89(7/8), 94-101. This article discusses how collaboration can be fostered in enterprises, a topic often discussed in innovation and technology conferences.
12. Foss, N. J., Lyngsie, J., & Zahra, S. A. (2013). The role of external knowledge sources and organizational design in the process of opportunity exploitation. Strategic Management Journal, 34(12), 1453-1471. This paper might be interesting for understanding the importance of external knowledge (like the one gained from conferences) for opportunity exploitation in organizations.

📄 Requirements to any Work

We do not want your research to gather dust in some corner of the bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:

• Infograph - visually represent some of your work
• Slide Deck - prepare a slide deck on your overall topic with relevant, interesting, and impactful findings
• MVP with us

📬 How to Apply

If you are interested, please contact Isabell Welpe and Bernd Storm by submitting your CV, a grade report, a short motivation and your suggested research approach.

We are looking forward to hearing from you!

👉 Bernd: bernd@bitsandpretzels.com

👉 Isabell: welpe@tum.de