Bachelor Thesis, Master Thesis or Project Study
π Key facts
Contents
- π‘ Background
- π¦ΎWho We Are
- π― Goals
- π Profile
- π Further Reading
- π Requirements to any Work
- π¬ How to Apply
π‘ Background
Some companies, like Google, Goldman Sachs, Facebook, or McKinsey consistently attract the best talent. At the same time there is a shift to newer companies like Netflix, Salesforce, or Square. "Employer branding" is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. If companies canβt attract, engage, and retain the right talent, theyβre unlikely to achieve their business objectives. Thus, it is important to find out how these companies attract talent and what makes them so attractive.
Answer any of the following questions:
- How do companies achieve employee attractivity?
- How do digital star companies recruit employees?
- Which assessment/selection methods are used?
- What are companies which attract much better people than they "should"? Why are they so attractive?
π¦ΎWho We Are
The Chair for Strategy and Organization is focused on doing research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership and Teams. We are always early in noticing trends, technologies, strategies and organizations that shape the future, which has its ups and downs.
π― Goals
- Research academic literature on the topic
- Identify the most attractive companies for top talent
- Analyse their recruiting methods
- Analyse their assessment methods
- Derive factors that make companies more attractive
π Profile
- Reliable and self-driven
- Enthusiasm for HR / Psychology / Marketing / Work Design
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passion to learn more about the future and do research with impact
π Further Reading
π Requirements to any Work
We do not want your research to gather dust in some corner of a bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside university know about your research and start your personal brand
π¬ How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!
π welpe@tum.de