📌 Key facts
💡 Background
We are at the forefront of a revolutionary change in the mobility sector! In collaboration with leading partners such as IAA, TÜV Süd, and the Federal Ministry of Transport, we are offering an exciting opportunity for motivated business students to join an innovative project: the business development of an autonomous shuttle service for the Munich Oktoberfest.
This project brings together cutting-edge technology with real-world impact: creating a full-stack business model for a shuttle service with our EDGAR Research Vehicle during the Oktoberfest festival. Next step: Public demonstration of an official driver's license test with our self-driving research platform EDGAR. Beyond the immense public exposure of the task, the project involves crafting a sustainable monetization strategy that leverages open-source technology. Key aspects such as sponsorship, technology transfer, and the monetization of open-source code for startups are at the core of the project.
Sounds interesting?! It definitely is!
🦾Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics include Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.
🧠 Topics of Interest
- Mobility
- Business strategy
- Monetization
- Sponsoring concept
🎓 Expectations
- You are interesting in working on your thesis or project study with us. Your work will have a real life impact on the mobility landscape in Munich.
- Your work is super accurate and your creativity is contagious. Thus, you’re highly motivated to deliver excellent results.
- Ideally, you bring prior experience in sponsoring, business development or mobility industry.
📬 How to Apply
- Please indicate your preferred start date and motivation in your application.
- Please don’t use ChatGPT within your application. Please write briefly and precisely, as you will do in your project work/ thesis.
- Please send your complete application documents (CV, Transcript of Records) in one pdf file to dominik.kulmer@tum.de and felix.kuhn@tum.de.
- After reading the thesis description, you still have questions? Feel free to contact your potential thesis supervisor.