📌 Key facts
- When: Start anytime. Applications are open!
- How to apply: Send us an e-mail (at the end of this page) with your CV and a grade report.
💡 Background
The rise of financial influencer (=Finfluencer) has significantly impacted how younger generations engage with the stock market and financial literacy. While more young adults are investing, many still feel inadequately educated about finance, relying on social media for guidance. This trend raises concerns, as Finfluencer might encourage riskier investments without proper communicating potential consequences. This Bachelor/Master’s thesis aims to explore the influence of Finfluencer on equity culture and financial literacy.
Potential outcomes:
- Structured literature review in the field of finfluencer x equity culture/household finance
- Identification of potential unique data sets
- Think about what you are interested in and what exciting research ideas you have
🦾 Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organisations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organisations that shape the future, which has its ups and downs.
🎓 Profile - what we value
- Interest and basic knowledge of: Personal finance, financial markets, financial literacy and Social Media.
- Organizational skills and proactive communication.
- Reliable and self-driven working style.
- Proficient German language skills are preferred for research in the German market.
📝 How to Apply
If you are interested, please contact Simon Hochstraßer by submitting your CV and grade report. Please also briefly outline why you are interested in that topic and why you would be a good fit.
📬 Contact
Simon Hochstraßer (Chair for Strategy and Organisation)