In order to keep a good overview of all tasks, time management is essential to influencers. Additionally, keeping up on trends and competition are important in managing and planning your content.

Preparation

-Time management (Use calendar to plan content creation (It helps if you make a plan when you will create and when you will upload it)

-Use Instagram drafts (If you have time pre-create content so in busy times you can just upload things that you have saved as a draft before)

-You can use 3rd party applications to plan and time your posts

→For example: Plann, Postcron, Sprout Social, Sked Social, Buffer, Later, Tailwind, Hootsuite

https://www.makeuseof.com/the-10-best-apps-to-schedule-instagram-posts/

How often you should post

-Over 81 million feed posts analyzed:

• Under 1K followers: 14 times per week (Highest reach and engagement rates per post)
• 1K-250K followers: 
• 14 or 20 times per week (Highest reach rate per post)
• 1 time per week (Highest engagement rate per post)
• 250K+ followers: 1 time per week (Highest reach and engagement rates per post)

https://later.com/blog/how-often-post-to-instagram/

The Best Time to Post on Instagram Each Day

-35M global Instagram posts analysed:

• Monday: 5AM
• Tuesday: 6AM
• Wednesday: 6AM
• Thursday: 5AM
• Friday: 6AM
• Saturday: 6AM
• Sunday: 6AM

https://later.com/blog/best-time-to-post-on-instagram/

Be up-to-date

-Constantly look at trends and hop on

-As travel influencer check out new locations and exhibitions

→Follow pages that keep you updated as an option to not having to do all research by yourself: Examples: later.com, hootsuite.com, socialinsider.io and business.instagram.com

Manage all involved tasks

They can vary depending on professional level

→Content can be created in different forms and steps depending on each individual, not every listed step must be executed

→Manage what you can and want to do

Potential tasks:

-Research potential locations

-Some creators go scouting: Visit location before actual shoot know exact locations and set ups for pictures

-Matching outfits to locations and colours

-Find out the right time to visit

-Get dressed and visit place and take pictures

-Select favourites and edit

-Create description and information for followers

-Upload and deliver content

-Maybe promote in stories etc.