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Own experience

I have been already doing a bit of travel influencing during my stay in Seoul. I would like to share this experience with you.

Side information: Actually, I am not very active on instagram and have a small following (900-1k) followers. Anyways, i enjoy taking pictures and creating instagram content.

Experience1:

Process:

-Saw offer for free tour though instagram account of trazy.com

-Applied through website (Include personal information, follower amount, link to my social media)

-Received e-mail that I got selected for the trip with contract and content guideline

image

-I signed the contract and send it back

-I attended the free trip and enjoyed my daytrip including taking pictures

-Afterwards i created the content according to the guide and uploaded it

What i posted:

-One photo-review on the tour website

-One instagram post:

image

What i received:

-Free trip:

-Free Transportation

-Tour guide to guide for the whole day

-Free lunch

-Free activities (Visiting different locations)

-Free paddle boat experience

Experience 2:

Participated in 2 different tours but same principle:

Process:

-Instagram page offering and scouting for participants in free tours

-Apply via link through a google form (Personal information, follower amount, link to social media)

-After getting chosen for the trip, participants got added to a group chat and confirmed participation

-Join the trip and take pictures

-Details about post requirements were send into the group chat on the event day with added deadline

-Uploaded content as required and take screenshots as proof for stories and links to the posts for posts

-This trip offered additional payment

-So after proof was checked. Payment details were exchanged and money was transferred

What I posted:

Tour 1:

-10 Instagram stories

-2 posts

Example:

image

Tour 2:

-2 posts

-5 stories

Example:

image

What i received:

Tour 1:

2 day (1 night) tour:

-Free tour:

-Free food (4 meals)

-Free activities: Apple picking, traditional korean tea ceremonies, museums, different locations

-Free transportation

-Free stay at 4 star hotel for 1 night

-Payment of 90€

Tour 2:

1 day tour:

-Free tour:

-Free lunch and dinner

-Free transportation

-Free activities: Making korean artefacts, visit temples, getting a guided tour

-10€ voucher to use at one location (Here: Local market)

-Payment of 90€

General

→ I found many similar offers online too:

-Mostly free trips

-Some offer a payment too

-Some tours have a requirement of followers: Can only apply if 10k+ followers, etc.

-The higher the amount of followers, the more “valuable” tours usually become and the higher the amount to be payed is

→Higher level tours: Including skydiving, nicer hotels, visiting concerts, etc.

Go back to:

💶Monetarize

© Chair for Strategy and Organization, Technical University of Munich

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