In order to negotiate fair and good deals with companies, you need to know your own worth.
Prices
-No one-size-fits all pricing
-Many digital marketers adhere as a starting point for their calculation to the one cent per follower (Or $100 per 10K followers) rule
-Then more factors: Engagement rate, client budget, campaign length, and other partnership specifics
Source claims:
-5-10k: 100-500$
-10-25k: 500-800$
-25-50k: 800-1500$
-50-100k: 1500-2000$
-100k-250k: 2000-6000$
-250k-1m: 6000-10000$
-1m+: 10000+$
Examples:
-Lifestyle blogger (223k followers)
-$2.2K per post
-$700 per story
-Lifestyle blogger (170K followers) and 4.5% engagement rate:
-1000$ per post
-500$ per sponsodered giveaway
-Fashion blogger (80K followers) and 7.1% engagement rate:
- Single Instagram Post: 1 for $300, or 2 for $500
- Post across all platforms (Instagram, Twitter, Facebook, Blog): $400
- Per look, or two looks for $600
-Health and nutrition blogger (30K followers) and 7.3% engagement rate
- Dedicated Instagram Post: $325
- IG Giveaway: $350
- Brand IG Takeover (Min 2 photos + Stories): $250 per day
- IG Caption Mention (No visible product): $75
- Series of 5 IG Stories: $85
- Series of 3 Dedicated Posts: $825
- Series of 5 Dedicated Posts: $1400
https://later.com/blog/instagram-influencers-costs/
Things to additionally charge brands for:
- Above Average Engagement Rate
- Exclusivity
- Turn around time
- Re-Shooting
- Usage Rights
- Whitelisting
https://www.instagram.com/p/CYmE0FOrq8F/
→To get a feeling for prices check other accounts and what they charge:
For example through this web page: https://www.instagram.com/influencerpaygap/
Can I only get deals as a “big” influencer?
From a companies perspective:
→Influencers with 50K-250K followers:
-30% better ROI per dollar spent than macro-influencers
-20% better than influencers with 1+ million followers
https://later.com/blog/instagram-influencers-costs/
Examples of brands that pay micro-influencers:
Dunkin, Happy Wax, Olly, Carmex
https://www.instagram.com/p/CYrxLb2hKnW/
Media Kit
To show your worth and prices you should create a professional media kit. This includes:
- Bio
- Social stats
- Audience demographics
- Platform overview
- Examples of previous work + key campaign results (Such as engagement insights, clicks, and sales)
Example:
-Main challenges for brands: Validating an influencer's statistics
→The more verified your media kit is, the better (3rd party services offer media kits too, for example: Later-com, Winkl.co, trendHERO.io )
https://later.com/blog/work-with-brands/
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