To get your Instagram profile started you will start with the following information:

1. User name
2. Description
3. Profile picture

Recommendation: Use a free “professional” account. Add your profession and get analytic insights about your profile

Find a good user name

A Good name:

• Differentiate and defines you on Instagram
• Is nique to you and your account
• Makes your content easier to find
• Helps people to @mention you for word-of-mouth marketing
• Improves brand recognition and awareness
• Provides information on who you are or what you do

Tips:

-Keep it simple→ Needs to be simple to be memorable

-Try use keywords (Related to your field)

https://blog.kicksta.co/instagram-handle/

Create an exciting description

-Profile has potential 150-character description

-Needs to convey your brand personality

-After reading your bio, people should understand what you do and why they should follow you

Inspirations:

• What is your brand promise?
• How about your brand personality: Funny? Serious? Informative? Playful?
• What are your special skills?
• What makes your product or service unique?
• What is the first thing you want people to do after they visit your profile?

-Using fonds might let you stand out

https://blog.hootsuite.com/instagram-bio-ideas-business/

6 Tips for Creating a Good Instagram Bio:

• Optimize your Name for Search Queries
• Add Your Skills & Target Audience
• Include Relevant Keywords
• Optimize your Website Link
• Share your Contact Information
• Get Creative & Show Your Personality

https://later.com/blog/how-to-make-a-good-impression-with-your-instagram-bio/

Select a fitting profile picture

-Highlight your niche

-Show yourself

-Make it as professional as possible (High quality images and not over-edited picture)

Examples for a city life account:

https://www.instagram.com/p/CYbtjs0sLlw/