📈 Diagnostic
🏅Achievements
- Operational carbon neutrality
- Procure 100% of its energy from renewable sources
📊 Performance
Even though Netflix disclosed its environmental data for the first time in 2020, it reduced its carbon footprint. However, this was due to delayed content productions during the COVID-19 pandemic and not actions aimed at reducing emissions. Netflix does not disclose its environmental impact regarding other resources.
🧭 Strategy
Netflix has a three-step strategy called NetZero + Nature to tackle its environmental footprint with the goals being focused on the comapnies CO2e emissions.
Strategic step | Description |
1. Reduce | Reduce its internal emissions by approximately 45% by 2030 |
2. Retain | Retaining existing carbon storage in at-risk natural ecosystems (e.g., by protecting rainforests) |
4. Remove | incorporate investments in the regeneration of critical natural ecosystems, such as mangroves, grasslands, and others |
🎯Goals & Actions
2022 - Carbon Neutrality across whole supply chain
Mainly focus on carbon compensation by:
- Investing in projects that prevent carbon from entering the atmosphere, starting with conserving at-risk natural areas like tropical forests by the end of 2021
- Incorporating investments in the regeneration of critical natural ecosystems in order to achieve net zero.
2030 - Reduce 45% of emissions
Three step process:
- Optimize – focus first on achieving operational efficiencies Hire local crew to avoid travel and lodging Provide employee commuting options Install content delivery caches close to members, reducing traffic on transmission networks
- Electrify – transition away from fossil-fuel energy sources where possible and replace them with electric power, or zero-emissions fuel sources. Install additional power at stages and use clean and silent mobile battery units, reducing the need for diesel generators. Install EV charging stations at offices
- Decarbonize – buy 100% renewable and additional electricity where possible, or renewable fuels where electrification proved infeasible Install on site solar panels Encourage data centers and other partners to continue decarbonizing their energy supply