RESEARCH INTERESTS
I am interested in the part of company value and performance attributable to intangible assets in particular brand equity and corporate reputation. In order to examine this portion I focus on large scale data analyses of text corpora i.e. larger than several hundred billion words. In this context the assessed drivers are typically awareness, associations and sentiment referring to the trademarks owned by the corresponding companies. Further I am part of the research project “How do online opinions impact companies?” and examine opinion generation and diffusion in social media and its impact on companies and traditional news. Thereby I am focusing on the emergence of aggregated opinions and the interactions between individuals, companies and media.
| Time | Organisation |
|---|---|
09/2007 – 10/2001 | Business & Information Systems, Diploma (MSc equivalent),Universität Erlangen-Nürnberg, Germany |
06/2006 – 10/2005 | Trinity College Dublin, Ireland |
08/2004 – 08/2003 | Universidad de Buenos Aires, Argentina |
Academic program: | Strategic Management,Finance and Accounting,Organisational Behaviour,IT Strategy & Management,Digital Services and Media,Software Engineering |
| Time | Organisation | Position |
|---|---|---|
08/2010 – 05/2008 | Deloitte | Consulting IT Strategy & Alignment |
09/2007 – 03/2007 | Siemens | Cultural Customisation of E-Commerce Solution |
03/2007 – 12/2001 | IBK | Pricing Models |
04/2004 – 12/2003 | Certant | Complaint Management System |
PUBLICATIONS
Conference Presentations
Zeidler, F., Welpe, I.M., & Sandner, P. (2011, October). From public relations to social relations: how social media impacts the social responsibility reputation of companies. Social Media for Social Purposes Conference 2011, Copenhagen, Denmark.