RESEARCH INTERESTS
I conduct research in the field of work design as influenced by technology in the digital age and how organizations need to transform to both attract potential employees and to foster productivity (e.g., innovative behaviour). Another area of interest lies in the multidisciplinary area of organizational attractiveness where I apply marketing-based brand equity conceptualizations to HRM. Specifically, I study how brand equity theory can be transferred and applied to employee recruitment and retention.
| Time | Organisation | Program |
|---|---|---|
2009-2011 | WHU - Otto Beisheim School of Management, Vallendar, Germany | M.Sc. in Management |
2010 | Universidad Carlos III de Madrid, Spain - Graduate School of Business and Economics | Exchange semester |
2008 | Tongji University, Shanghai, China - School of Economics and Management | Exchange semester |
2006-2009 | University of Mannheim, Germany | B.Sc. in Business Administration |
PUBLICATIONS
Peer-Reviewed Articles
Theurer, C. P., Tumasjan, A., Welpe, I. M., & Lievens, F. (2018). Employer branding: A brand equity-based literature review and research agenda. International Journal of Management Reviews, 20(1), 155-179.
Theurer, C. P., Tumasjan, A., Welpe, I. M. (2018). Contextual work design and employee innovative work behavior: When does autonomy matter?. PLOS ONE, 13(10), e0204089.
Book Chapters
Welpe, I. M., Tumasjan, A., & Theurer, C. (2015). Der Blick der Managementforschung. In T. Sattelberger, I. M. Welpe & A. Boes (Eds.), Das demokratische Unternehmen: Neue Arbeits- und Führungskulturen im Zeitalter digitaler Wirtschaft (pp. 89-103). Freiburg: Haufe.
Other Publications
Welpe, I. M., Tumasjan, A., Theurer, C. P., & Buhl M. (Oktober 2016). Der Ruf nach Freiheit: Innovationsförderliche Arbeitswelten aus Sicht der Arbeitenden. Verfügbar unter: https://www.hays.de/personaldienstleistung-aktuell/studie/der-ruf-nach-freiheit