📌 Key facts
💡 Background
The principle of pseudonymization enables a plethora of disruptive business models using blockchain technology, while also enabling previously unfeasible new business models.
🦾Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.
🎯 Goals
- Create an overview of blockchain-based technologies that allow pseudonymization
- Conduct systematic business model research:
- Identify potential use cases of pseudonymization
- What are the potential benefits of pseudonymizing existing business models?
- What new business models does pseudonymization enable?
🧠 Topics of Interest
- Blockchain Technology
- Decentralized Ledger Technology
- Business Models
- Startups
- Entrepreneurship
- Pseudonymization
🎓 Profile
- Reliable and self-driven
- Enthusiasm for career management / your own brand & future / entrepreneurship / venture capital
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passion to learn more about the future and do research with impact
📚 Further Reading
📄 Requirements to any Work
We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside the university know about your research and start your personal brand
📬 How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe and Christian Ziegler (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!