Bachelor Thesis, Master Thesis, Project Study or IDP
📌 Key facts
Contents
- 💡 Background
- 🦾Who We Are
- 🎯 Goals
- 🧠 Topics of Interest
- 🎓 Profile
- 📚 Further Reading
- 📄 Requirements to any Work
- 📬 How to Apply
💡 Background
"Eric Freytag of Streamlabs summed up how media consumption has changed in an article he wrote for VentureBeat: "Rather than ten TV shows consumed by billions of people, we now have hundreds of millions of shows that cater to billions of people. You could be only one of ten people in the world interested in a niche topic, but chances are you'll find content for it. Additionally, the people who are creating content for that topic are truly and authentically passionate about it."" (Find more information here)
Over the last few years, a multitude of possibilities have emerged to become active as a 'creator' of one's own content. Just as quickly as this trend came about, a multitude and breadth of possibilities for the realization of one's own content has also developed. Central sites include social networks such as Instagram, Facebook, Youtube and discord, but go into breadth and depth depending on the area and focus. This is why an overview of Creator Economy products should be provided: Articles, newsletters, videos and the respective services available for them (i.e. Substack etc). The final goal is to create a homepage/webpage for the Creator Economy.
🦾Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.
🎯 Goals
- Do extensive desk and internet research analyzing the Creator Economy and its products and websites
- Determine best practices regarding content creation
- Your final goal: creation of a homepage/webpage for the Creator Economy
- Overview of products
- Best practices
- Derived recommendations for action
🧠 Topics of Interest
- Creator Economy
- Ownership Economy
- Digital innovation
- Intellectual Property
🎓 Profile
- Reliable and self-driven
- Enthusiasm for Identity management / Digital innovation / Entrepreneurship
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passionate to learn more about the future and do research with impact
📚 Further Reading
https://builtin.com/marketing/companies-creators-influencers
https://ghost.org/blog/creator-economy/
https://timesnext.com/empowering-creator-economy-with-these-financial-tools/
https://typestudio.co/resources/creator-economy-tool-stack
https://www.digitalexaminer.com/creator-economy/
📄 Requirements to any Work
We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside the university know about your research and start your personal brand
📬 How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!