AI Adoption in SMEs

Master Thesis, EMBA Thesis

📌 Key facts

• Mission: Support analysing an exciting field study, researching the AI adoption at Bavarian SMEs • When: Start as soon as possible. Applications until June 30th). • How to apply: Send me an e-mail (sara.kappelhoff[at]tum.de) with your CV, a grade report and a tentative research idea (research question, data, and methods, possible outcomes with a tentative outline all in word as *.docx)

Contents

• 🦾Who We Are
• 🎯 Goals
• 🧠 Topics of Interest
• 🎓 Profile
• 📬 How to Apply

🦾Who We Are

The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.

🎯 Goals

• Explore AI upskilling effectiveness

The scope of your thesis will be determined based on your background, type of thesis, and personal interests.

🧠 Topics of Interest

• Innovation at SMEs
• AI Adoption
• Field Study

🎓 Profile

• Reliable and self-driven
• Enthusiasm for AI Adoption
• Ability to do sophisticated internet and desk research, and connect with practitioners
• Passionate to learn more about the future and do research with impact

📬 How to Apply

If you are interested, please contact Sara Kappelhoff by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)

We're greatly looking forward to hearing more about you!

👉 Sara: sara.kappelhoff@tum.de