Bachelor Thesis, Master Thesis, Project Study or IDP
📌 Key facts
Contents
- 💡 Background
- 🦾Who We Are
- 🎯 Goals
- 🧠Topics of Interest
- 🎓 Profile
- 📚 Further Reading
- 📄 Requirements to any Work
- 📬 How to Apply
💡 Background
A virtual sneaker sale raising $3.1 Million USD in 7 minutes?! Headlines like this one have attracted the attention of big corporates. Web3 opportunities are huge and the big corporations do not want to miss out. RTFKT, the web3 startup selling virtual sneakers recently was acquired by Nike https://news.nike.com/news/nike-acquires-rtfkt. Together they will try to leverage cutting-edge innovation to deliver next-generation collectibles that merge culture and gaming. Other brands are approaching the topic differently, for example by buying digital land in metaverses like The Sandbox or Decentraland. Prominent examples include JP Morgan, Samsung, and Adidas. Some also partner with web3 native projects like the Bored Ape Yacht Club (BAYC). But the opportunities go far beyond this. Web3 could potentially be financially beneficial and significantly improve employer and product brand. An assumption is that top tech talents prefer to work for corporations that are active in web3. Your task is to find out whether this can be scientifically proven on the basis of data.
🦾Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.
🎯 Goals
- Conduct top talent surveys and experimental scenario studies (like the one in this paper): https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1738955
- You might consider talent pools like the CDTM, Studienstiftung,...
- Explore how web3 activity affects employer brand
- Explore how web3 activity affects product brand
- Draw conclusions from your data. e.g. Are there factors (NFTs, Metaverse, Dao, Social Tokens) particularly important in web3 that have significant influence on employer/product brand?
- Make your results visible
🧠Topics of Interest
- DAOs, NFTs, and everything related to crypto
- Synergies between corporates and web3
- Strategy and Vision
- Marketing & Recruiting
- Data
- Thinking out of the Box
🎓 Profile
- Reliable and self-driven
- Enthusiasm for Strategy / DAOs / NFT / Marketing & Recruiting
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passionate to learn more about the future and do research with impact
📚 Further Reading
This paper provides you a first orientation of what your thesis could look like.
📄 Requirements to any Work
We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside the university know about your research and start your personal brand
📬 How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!
👉 welpe@tum.de