Project Students (m/f/d) for Brand Growth - Shape the energy transition with nuuEnergy!

📌 Summary

Are you passionate about sustainability, branding, and growth? Then join our team at nuuEnergy! We are looking for 2-3 dedicated project students to drive our Brand Growth with creative ideas, vision, and modern tools. Your focus will be on market research, content production & marketing automation to help our brand grow sustainably. In our innovative startup environment, you will work independently on projects that have a real impact.

• 📌 Summary
• 💡 Project Description
• 🦾Who We Are
• 🎓 Required skills
• 🎯 Deliverables
• ➕ Why You Should Apply
• 📝 Sounds exciting? Apply now and become part of nuuEnergy!
• 📬 Contact

💡 Project Description

In this project, you will actively contribute to the development of nuuEnergy as a brand. Your tasks will include:

• In-depth research & market analysis:
• Competitor analysis in the heat pump & sustainability sector
• Identifying trends and best practices in branding & growth marketing
• Brand positioning:
• Developing a clear positioning for nuuEnergy
• Creating a content calendar for the next 3-6 months
• Building an efficient and streamlined content production process
• Content production & automation:
• Developing high-quality content for social media (Instagram, Facebook, TikTok, YouTube), our website (landing pages, blog), CRM (newsletter, sales scripts), Offline material (flyer, brochures)
• Automating processes using modern tools & AI-powered workflows
• Driving organic brand growth through targeted content strategies
• Performance tracking & optimization:
• Learn how to define key performance indicators (KPIs)
• Implementing tracking and reporting systems to measure success and derive actions

🦾Who We Are

We are nuuEnergy GmbH, an innovative startup in the field of heat pumps and sustainable heating solutions. Our mission is to radically simplify the transition to sustainable heating – both for customers and craftsmen.

The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organisations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams.. We are always early in noticing trends, technologies, strategies, and organisations that shape the future, which has its ups and downs.

🎓 Required skills

To succeed in this project, you should bring the following skills and qualities:

• Native German
• Interest in sustainability – You are passionate about contributing to the energy transition.
• Startup mindset – You are open to dynamic structures, take ownership, and explore new approaches.
• Independent work style – You can organize and execute tasks autonomously.
• Entrepreneurial mindset – You think strategically and understand brand building and growth.
• Passion for content & branding – You are excited about social media, content creation, marketing automation, and digital tools.
• Data-driven thinking – You understand the importance of KPIs and tracking to optimize marketing strategies.

🎯 Deliverables

During the project, the following outcomes are expected:

• Qual. / quant. research – Documented insights on trends and competition.
• Branding concept – Clear positioning and brand strategy for nuuEnergy.
• Content calendar (3-6 months) – Social media, blog, CRM & offline communication.
• Efficient content process – Workflow for a lean production and publishing system.
• Marketing automation setup – Use of modern tools to improve efficiency.
• Success metrics & reporting system – KPIs for tracking, analysis, and optimization.

➕ Why You Should Apply

• Startup Experience: Gain direct insight into brand building in a growing company.
• Ownership & Responsibility: Work on real projects with significant impact.
• Learning by Doing: Gain valuable experience in branding, marketing & automation.
• Modern Tools & Technology: Work with the latest technologies in content & growth.
• Sustainability & Impact: Your contribution actively supports the energy transition!

📝 Sounds exciting? Apply now and become part of nuuEnergy!

• Start date: March / April
• Team size: 2-3 motivated project students
• Supervisor nuuEnergy: David Kröpfl (LinkedIn)
• Supervisor CSO: Theresa Treffers
• Application: david.kroepfl@nuuenergy.com (CC theresa.treffers@tum.de)
• How to: Send your motivational letter & we will reply within a few days

📬 Contact

David Kröpfl (nuuEnergy GmbH)

👉 david.kroepfl@nuuenergy.com

Theresa Treffers (Chair for Strategy and Organisation)

👉 theresa.treffers@tum.de