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💰

Travel for free

Travelling for free sounds very exciting. Some hotels, tours etc offer free tours and some also pay influencers additionally to travel and ask for posts in exchange.

How to get in contact with a brand check again:

💰Get a deal

Consider following information additionally:

Fully free trips

-Much like press tours, brands are putting together Instagram influencergetaways, sending influencers on vacations across the globe

https://later.com/blog/instagram-influencers-costs/

Free hotel stays

How to get a free hotel stay

1. Engage with the content of the hotels you’d like to stay in

→Higher likelihood of you being seen by the social media manager (Might contact you or recognize you)

2. Cold call the hotels

-To get your foot in the door

-Call the hotel, tell them you’ve send them an email 2 days ago, tell you found out that your web host was down, was e-mail received or replied to?

→They will always refer you to the right person in the Social Media department

3. Make a media kit to send out to hotels

4. Send the hotels an email

-Tip: Try to find the emails of the marketing or public relations department of the company

-If you can’t: Contact general ones: contact@hotel.com, info@hotel.com

5. Send the hotels a DM on Instagram

https://medium.com/@sembuit/5-ways-you-can-travel-for-free-using-instagram-5b339f24c257

How to start

-Begin with contacting cities visitor’s bureau→ Will give you the contacts for hotels→ If they won’t: Check out individual hotels yourself

→Make sure you have content from previous trips uploaded (Brand will check for previous posts)

https://jennymelrose.com/podcast-21/

Lets talk about the “FREE”

→NOT FREE

= Work exchange→ You have to deliver skills and expertise, brand development, photography etc. (Probably many hours to deliver)

-Blogging and traveling for fun are two totally different things

→Creating content is legitimate work to do

“You may feel like sleeping in on a sponsored trip but the best lighting is at sunrise and you promised X amount of pictures in your contract. You will be hustling, rushing around and spending a lot of time in front of your laptop”

https://thewanderlustrose.com/how-to-get-free-trips-as-a-travel-blogger

Ultimate goal: Paid travel collaboration

= Tourism board, hotel, tour company, etc., not only pays for you to travel somewhere, but also pays for your content and publicity

→Lot of companies: Expect work for free in exchange for travel→ Not good nor feasible for influencer (For some influencer it is a full time job and therefore they are dependant on income)

https://mylifesamovie.com/why-influencer-hosted-group-trips-are-the-new-travel-trend-for-solo-travelers-in-2021/

Go back to:

đŸ’¶Monetarize

© Chair for Strategy and Organization, Technical University of Munich

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